The ‘sharing’ aspect of the sharing economy is a superficial motive to make profit. Sharing economy, gig economy, peer-to-peer economy. All of these expressions have been widely and interchangeably used in the recent years. While many startup companies claim to be part of the sharing economy, are they really? What are the flaws of this... Continue Reading →
93% of marketers use social media for businesses. With 1.6bn monthly active users on Facebook, 700mn on Instagram, 500mn registered users on Linkedin and more than 300mn on Twitter and Google +, this is not surprising. So, how is social media important to businesses and is it always positive? 1. It creates brand awareness Businesses use... Continue Reading →
15% fear the automation of activities we associate with human thinking - commonly known as Artificial Intelligence (AI) -, while 53% think it is important. Computer scientist, Ray Kurzweil is convinced that by 2020 robots will simulate the human brain. But AI is already embedded in some aspects of our daily life. Here are examples when AI becomes handy and... Continue Reading →
Technology advancements have helped consumers be efficient and save time in their daily life: from searching on Google and getting an answer in a few secs , buying clothes online on Asos.com to paying with a smartphone. AmazonGo is the perfect example of technological progress leading to convenience stores with no more employees. Thanks to cameras... Continue Reading →
Dove is famously known for its 2004 "Self-Esteem" campaign of displaying women of all sizes an shapes in its advertisement. The Dove Personal Care brand, owned by Unilever aims to empower women, being part of the beauty industry. It wants to change the images society portrays as "70% of women can't identify themselves with the images they see on the media... Continue Reading →
Snapchat, with 100mn daily active users and 400mn snaps sent daily, struggled to make revenue until 2014, due to high costs involved. Snapchat's sticky-growth-model allows for a strong user base in the 18-34 year old demographic, including many celebrities. This platform has great potential for advertisers to target the Millennials. But how can it find the... Continue Reading →
As we all know, the sharing economy has been growing the past few years, as both parties drivers and riders for Uber, hosts and guests for Airbnb hugely benefit from it. It is a way for people to use the service at a cheaper rate and in a friendly environment or to earn an extra... Continue Reading →
The famous video sharing platform featuring ads has been criticised this past week. This resulted in major companies including Starbucks, Johnson&Johnson, Pepsico, Verizon and many others boycotting Youtube.
What does it stand for? Influencer marketing is a marketing strategy that uses key leaders to drive the brand's message to the large market. It has evolved with the transition from using traditional media to digital marketing tools. It used to be simple, effective but pricey - you paid a celebrity who endorsed your brand in return. Advertisements... Continue Reading →
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