I’m Lauren, a 3rd year International Management student. My background is as international as my degree is, being french and american, studying my Bachelors in the United Kingdom and doing my semester abroad in Australia.
Marketing is a field, largely and undeniably being transformed by technology, moving towards ‘digital marketing’. I am interested in how brands are changing their current marketing strategies towards online-based ones to interact with its users. Digital Marketing is affecting not only businesses, but is also empowering consumers.
This blog will attempt to give weekly news discussing trends in the digital marketing field all over the world. If you are interested in my blog posts, go onto the ‘Explore’ tab, where I have linked recent articles I have read and found interesting !
Marketing Insights 
Thank you for this interesting work Lauren ! I am a big fan
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