Dove is famously known for its 2004 "Self-Esteem" campaign of displaying women of all sizes an shapes in its advertisement. The Dove Personal Care brand, owned by Unilever aims to empower women, being part of the beauty industry. It wants to change the images society portrays as "70% of women can't identify themselves with the images they see on the media... Continue Reading →
Snapchat, with 100mn daily active users and 400mn snaps sent daily, struggled to make revenue until 2014, due to high costs involved. Snapchat's sticky-growth-model allows for a strong user base in the 18-34 year old demographic, including many celebrities. This platform has great potential for advertisers to target the Millennials. But how can it find the... Continue Reading →
The famous video sharing platform featuring ads has been criticised this past week. This resulted in major companies including Starbucks, Johnson&Johnson, Pepsico, Verizon and many others boycotting Youtube.
Marketing Insights 