Snapchat’s dilemma: satisfy customers or make revenue?

Snapchat, with 100mn daily active users and 400mn snaps sent daily, struggled to make revenue until 2014, due to high costs involved. Snapchat's sticky-growth-model allows for a strong user base in the 18-34 year old demographic, including many celebrities. This platform has great potential for advertisers to target the Millennials. But how can it find the...