Does social media matter to brands?

93% of marketers use social media for businesses. With 1.6bn monthly active users on Facebook, 700mn on Instagram, 500mn registered users on Linkedin and more than 300mn on Twitter and Google +, this is not surprising. So, how is social media important to businesses and is it always positive? 1. It creates brand awareness Businesses use...

How to improve the users’ experience online: Chatbots!

Technology advancements have helped consumers be efficient and save time in their daily life: from searching on Google and getting an answer in a few secs , buying clothes online on Asos.com to paying with a smartphone. AmazonGo is the perfect example of technological progress leading to convenience stores with no more employees. Thanks to cameras...